Over the years many discerning clients have appreciated Add Ink's efforts in creating highly relevant communication. As a result, we can boast experience and achievement across a full spectrum of business categories.

Samantha Fitzgerald - Graphic Design (Dip.)

Samantha's conceptual vision and ability to identify key issues, as well as her extensive experience in advertising and all areas of graphic design makes her an essential element of Add Ink. Throughout her career she has been involved in campaigns from concept to print, from corporate identities, to full campaign rollouts. She has developed an acute passion for corporate ID and brochure design as well as website and electronic design.

She has worked in renowned design & advertising agencies with high-profile clients including the likes of Multichoice, DSTV, L'Oreal, Cadbury, Glenfiddich, Nordic Ice, Tourvest, Graffiti, PSG Group, Imbize and Tenesa (Total Energy South Africa). Samantha has worked on designing multi-media presentations for SAB, Gensec Bank, and Discovery Health and is an equally accomplished web site designer. As Senior Art Director for Grapple Group 141 (part of the Bates worldwide group) she was responsible for the Microsoft account (below-the-line advertising), as well as new client campaigns, adding IT advertising to her experience.  Since Add Ink was born in 2001, the studio’s clients range from large corporates to small to medium enterprises including Pernod Ricard (Chivas Regal, Martell Brandy, Ilala Cream Liqueur, The Glenlivet), Summerplace Banqueting and Conference venue, Elgin Free Range Chickens, Zoom Photography, Zest Properties, Daghatane Developments (Mozambique), Stop Smoking Easily, Savanha Wines, B’Eventive, Nouvelle Mushrooms, Benylin*, Nicorette* and Longwood Wines*(*Outsourced freelance work).

Add Ink's Expert Partners

Add Ink also works with a team of professionals whose contribution to the final product is greater than the sum of its parts. The initial interface is therefore a client contact meeting in which we ask more questions, delve into more detail and seek the most practical solutions.

Internally, strategic observations and creative interpretations are disseminated and reviewed. An innovative, cost-effective team of people is pulled together if required, and words, pictures, suggestions, triggers and figures come together to produce work that is effective, impactful and campaignable.